http://hdl.handle.net/1974/7646 2013-05-19T19:36:45Z 2013-05-19T19:36:45Z Rutenberg, David http://hdl.handle.net/1974/7694 2012-12-14T19:43:16Z 1982-01-01T05:00:00Z

Title: Multinational Management Authors: Rutenberg, David Abstract: This book is designed to help the reader understand the rationale of multinational corporations. Each of the nine central chapters focuses on the question of how a centrally directed multinational corporation (called a geocentric) can earn more profit than an identical corporation which lacks central direction (called a polycentric). Although some central direction is usually good, too much can be bad: Other multinationals (called ethnocentric) straitjacket their subsidiaries into acting in ways appropriate only in the headquarters' nation.

1982-01-01T05:00:00Z