http://hdl.handle.net/1974/7645 2013-06-19T16:38:44Z http://hdl.handle.net/1974/7694 Title: Multinational Management Authors: Rutenberg, David Abstract: This book is designed to help the reader understand the rationale of multinational corporations. Each of the nine central chapters focuses on the question of how a centrally directed multinational corporation (called a geocentric) can earn more profit than an identical corporation which lacks central direction (called a polycentric). Although some central direction is usually good, too much can be bad: Other multinationals (called ethnocentric) straitjacket their subsidiaries into acting in ways appropriate only in the headquarters' nation. 1982-01-01T05:00:00Z