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H20 to Go: marketing and materiality in the normalization of bottled water
This thesis aims to explore the rise in the consumption of bottled water and the dominant narratives of normalization that seek to explain it. Commonly understood as the cumulative result of the power of marketing and ...
Loyal Subjects?: Consumer surveillance in the personal information economy
This research examines loyalty marketing as an empirical case study of consumer surveillance. Focusing on the Canadian context, the research investigates the relationship between the personal information economy and loyalty ...
Learning to Live With Food Allergies: Negotiating Risk and Appropriating Expertise in Consumption Practices
This thesis presents a sociological framework for understanding food allergy. Food allergy is increasingly appearing on policy and media platforms in contemporary Western societies. Debates have emerged about the prevalence ...
A Wedding Fit for a Bride: Neoliberal Consumerism, Postfeminism, Dramaturgy and the North-American Wedding
Despite declining marriage rates and an increased acceptance of common-law couples in North America (Milan, 2013), the wedding is still constructed as a meaningful life event through the use of reality wedding shows, which ...