• Assessing the social climate of physical (in)activity in Canada 

      Yun, Lira; Vanderloo, Leigh; Berry, Tanya R.; Latimer-Cheung, Amy E.; O’Reilly, Norman; Rhodes, Ryan E.; Spence, John C.; Tremblay, Mark S.; Faulkner, Guy (Springer Nature, 2018-11-27)
      Ecological models suggest that a strategy for increasing physical activity participation within a population is to reconstruct the “social climate”. This can be accomplished through 1) changing norms and beliefs, 2) providing ...
    • The short-term effects of a mass reach physical activity campaign: an evaluation using hierarchy of effects model and intention profiles 

      Berry, T. R.; Rhodes, R. E.; Ori, E. M.; McFadden, K.; Faulkner, G.; Latimer-Cheung, Amy E.; O’Reilly, N.; Spence, J. C.; Tremblay, M. S.; Vanderloo, L. M. (Springer Nature, 2018-11-27)
      Mass reach physical activity campaigns are designed to deliver physical-activity related messages to a large population across different media including print, television, radio, and websites. Few evaluations have examined ...