• Login
    View Item 
    •   Home
    • Graduate Theses, Dissertations and Projects
    • Queen's Graduate Theses and Dissertations
    • View Item
    •   Home
    • Graduate Theses, Dissertations and Projects
    • Queen's Graduate Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Investigating Message Believability as a Determinant of Parents' Intentions to Support their Children in Meeting Physical Activity and Screen Time Guidelines

    Thumbnail
    View/Open
    Jarvis_Jocelyn_W_201409_MSc.pdf (2.786Mb)
    Date
    2014-09-05
    Author
    Jarvis, Jocelyn
    Metadata
    Show full item record
    Abstract
    The majority of children are not meeting the Canadian Physical Activity Guidelines (PAG) or the Screen Time Guidelines (STG). Parents play a role in changing the health behaviours of their children by engaging in supportive behaviours (eg. transporting them to sports; placing limits on TV viewing). These behaviours, and their determinants, may differ for moms versus dads and for physical activity versus screen time. According to the social issue advertising believability model (SIABM), whether parents support their children in achieving these guidelines may depend on how believable they find guideline promotion advertisements (message believability [MB]). Whether parents find a message believable may depend upon their perceived behavioural control for engaging in the supportive behaviours. The purpose of this study was to examine a) MB as a determinant of parents’ intentions to support their children in meeting the PAG and STG, and b) perceived behavioural control as a determinant of whether parents consider PAG and STG advertisements believable. A secondary objective was to examine differences in parents’ evaluations of the PAG and STG advertisements. Data were collected online using Survey Monkey Audience; 500 Canadian parents with at least one child aged 5-11 (75.6% moms; 24.4% dads) were included in the sample. A structural equation model testing the SIABM relationships demonstrated good model fit for both advertisements in the whole sample, and moms, and dads separately (CFIs ≥.96; RMSEAs ≤.06). Contrary to hypothesis MB did not predict intentions, and perceived behavioural control did not predict MB (ps>.05). Parents had more positive evaluations of the PAG advertisement versus the STG advertisement; nonetheless, parents had stronger intentions to support screen time reduction versus physical activity participation (ps<.05). When considering moms and dads separately, moms had stronger attitudes towards physical activity participation and screen time reduction, and believed both advertisements more than dads. Moms had greater intentions to support screen time reductions versus physical activity participation. More research is needed to examine the relationship between perceived behavioural control, MB, and intentions. Future advertisements should emphasize how parents can support screen time reduction beyond the scope of promoting supportive behaviours for physical activity participation.
    URI for this record
    http://hdl.handle.net/1974/12419
    Collections
    • Queen's Graduate Theses and Dissertations
    • School of Kinesiology & Health Studies Graduate Theses
    Request an alternative format
    If you require this document in an alternate, accessible format, please contact the Queen's Adaptive Technology Centre

    DSpace software copyright © 2002-2015  DuraSpace
    Contact Us
    Theme by 
    Atmire NV
     

     

    Browse

    All of QSpaceCommunities & CollectionsPublished DatesAuthorsTitlesSubjectsTypesThis CollectionPublished DatesAuthorsTitlesSubjectsTypes

    My Account

    LoginRegister

    Statistics

    View Usage StatisticsView Google Analytics Statistics

    DSpace software copyright © 2002-2015  DuraSpace
    Contact Us
    Theme by 
    Atmire NV