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    • Browsing Graduate Theses, Dissertations and Projects by Author
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    • Graduate Theses, Dissertations and Projects
    • Browsing Graduate Theses, Dissertations and Projects by Author
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    Browsing Graduate Theses, Dissertations and Projects by Author "Dacin, Peter A."

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      • How Consumers Create Alternative Consumer Journeys Via Imaginative Mental Experiences 

        Mosher, Kimberley
        Consumers who desire consumption items are thought to engage in a process of steps allowing them to seek out information, engage in transactions and thereby gain value from their consumer journey. However, not all desired ...

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