Driving Market Change: A Multi-Level Perspective on Institutional Disruption and Defense
In recent years, many industries – from transportation and accommodation to finance and automobiles – have been disrupted by platform businesses that ostensibly remove middlemen from market transactions. Much of this work can be traced to Silicon Valley-based firms that employ technology to connect consumers to one another or directly to companies, cutting out – or minimizing the role of – intermediaries in the process. Driven by an ideology that disdains hierarchy and favours direct connections, these market entrants have disrupted taken-for-granted practices in disparate industries that had long been home to intermediated market arrangements – arrangements which were themselves historically inscribed with ideology – ushering in an “era of disintermediation” (Houle 2011, p. 141). In some markets, this has provoked impassioned engagement from different actors in support of, or opposition to, the market entrant’s challenge. However, despite the spread of such disruptions, we still know relatively little about their dynamics, or the work done by different actors in responding to them. Drawing on Wright and Zammuto’s (2013) multi-level conceptualization of field change and Bourdieu’s (1977) notion of doxa, I explore the ongoing disruption occurring in the field of automobile distribution spurred by the entry of Tesla Motors, a company that employs a direct-to-consumer model in a market long characterized by intermediated channels. Utilizing archival, interview, and netnographic data, I develop an account of the ideologically-driven institutional work conducted by different actors as they endeavor to bring about or prevent field-level change in the wake of this disruption. I find marketers and consumers engaging in three novel forms of institutional work; in developing these findings, I also extend theorization around marketplace moralism and market-based social movements. In addition, I trace the development of this work over time to create an account of doxic market disruption. In discussing my findings, I outline implications for studies of market dynamics, marketing channels, institutional work, and cultural branding.
URI for this recordhttp://hdl.handle.net/1974/26254
Request an alternative formatIf you require this document in an alternate, accessible format, please contact the Queen's Adaptive Technology Centre
Showing items related by title, author, creator and subject.
Matear, Margaret (2014-04-09)Studies of human relationships in anthropology, religion, community studies and psychology have determined that willingness to sacrifice plays an important role in reinforcing and strengthening social bonds. It is remarkable ...
Timing equity issuance in response to mandatory accounting standards change in Australia and the European Union Wang, Shiheng (2008-07-11)This study examines the association between changes in accounting performance resulting from mandated adoption of International Financial Reporting Standards (IFRS) and managerial incentives to engage in opportunistic ...
Xu, KeThis thesis contains three essays spanning the ﬁelds of ﬁnancial market microstructure and empirical ﬁnance. The ﬁrst essay focuses on reviewing the recent key innovations in trading technology–high frequency trading. I ...