Dysphoria as a Moderator of Online Self-Presentation Via Image Selection
The current research consists of two studies to examine the relationship between dysphoria (i.e., subclinical depression or chronic negative mood) and visual self-presentation online. In Study 1, I compared dysphoric and nondysphoric participants’ profile pictures from three different social networking sites (Facebook, Twitter, and Instagram) and found that greater dysphoria was related to engaging in more honest self-presentation strategies (e.g., selfies) in online self-presentation. In Study 2, I assessed the similarity of dysphoric and nondysphoric participants’ avatars to themselves and if identification with the avatar moderated this relationship. Greater dysphoria was related to creating avatars that were less physically similar to themselves, but identification did not moderate this relationship.