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dc.contributor.authorThomas, Tandy
dc.contributor.authorEpp, Amber M
dc.date.accessioned2021-07-06T14:11:04Z
dc.date.available2021-07-06T14:11:04Z
dc.date.issued2019-01-18
dc.identifier.citationTandy Chalmers Thomas, Amber M Epp, The Best Laid Plans: Why New Parents Fail to Habituate Practices, Journal of Consumer Research, Volume 46, Issue 3, October 2019, Pages 564–589, https://doi.org/10.1093/jcr/ucz003en
dc.identifier.urihttp://hdl.handle.net/1974/28942
dc.description.abstractConsumers regularly fail to habituate newly adopted practices. In contrast to established practices, this often occurs because understanding a practice is different from actually doing it. Our work explores this “messiness of doing” and explains why consumers successfully habituate some newly adopted practices after experiencing obstacles (i.e., misaligned practice elements) but not others. Utilizing a longitudinal approach that follows first-time parents from pregnancy through the first eight months postpartum, we track how parents plan for practices and how those plans unfold. We document a process whereby parents first engage in extensive planning and preparation prior to the birth of their child, during which parents build two realignment capabilities (anticipation and integration). After the baby’s arrival, some practices invariably do not work. Parents respond to these misalignments by following one of five paths—differentiated by the capabilities parents build while planning—that result in practice abandonment, vulnerable habituation, or habituation. Our work highlights the challenges associated with translating a social practice into an enacted practice and the corresponding importance of accumulating realignment capabilities during planning. To facilitate habituation of newly adopted practices, how consumers make plans for these practices may ultimately matter more than what they actually plan to do.en
dc.language.isoenen
dc.publisherJournal of Consumer Research (JCR)en
dc.relationInsight Grantsen
dc.subjectpractice theoryen
dc.subjectnew parentsen
dc.subjectpractice misalignmenten
dc.subjectpractice habituationen
dc.subjectconsumer planningen
dc.subjectgoal failureen
dc.titleThe Best Laid Plans: Why New Parents Fail to Habituate Practicesen
dc.typejournal articleen
dc.identifier.doihttps://doi.org/10.1093/jcr/ucz003
project.funder.identifierhttp://dx.doi.org/10.13039/501100000155en
project.funder.nameSocial Sciences and Humanities Research Council of Canadaen
oaire.awardURIhttp://www.outil.ost.uqam.ca/CRSH/Detail.aspx?Cle=173403&Langue=2en


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