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Title sponsorship of cause-related sport events
Corporations often benefit from associating their brand(s) with a sports property; in some cases, the property is owned or supported by a not-for-profit organization (NFP) championing a cause. Title sponsorship of such a ...
Evaluating the ParticipACTION “Think Again” Campaign
(SAGE Publications, 2016-08-01)
Introduction. ParticipACTION’s 2011 “Think Again” campaign aimed to draw parents’, and specifically mothers’, attention to the amount of physical activity (PA) their children do relative to the national guidelines (physical ...