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Examining the ParticipACTION brand using the brand equity pyramid
The brand equity pyramid is a theory that explains how people develop loyalty and an attachment to a brand. The purpose of this study is to test whether the predictions made by the theory hold when applied to the brand of ...
Evaluating the ParticipACTION “Think Again” Campaign
(SAGE Publications, 2016-08-01)
Introduction. ParticipACTION’s 2011 “Think Again” campaign aimed to draw parents’, and specifically mothers’, attention to the amount of physical activity (PA) their children do relative to the national guidelines (physical ...