On a Mission to Put Children First: Integrity in Charity Media

dc.contributor.authorLawson, Micheleen
dc.contributor.departmentFilm and Media (Screen Cultures and Curatorial Studies)en
dc.contributor.supervisorNaaman, Dorit
dc.date.accessioned2021-04-27T15:57:12Z
dc.date.available2021-04-27T15:57:12Z
dc.degree.grantorQueen's University at Kingstonen
dc.description.abstractAccusations of child exploitation have been levelled at the charitable sector due to its use of so-called poverty porn marketing tactics since the watershed “Live Aid” concert for Ethiopia famine relief in 1985. These problematic advertisements have been broadcast across channels presenting over-simplified presentations of children experiencing poverty to privileged audiences who have an opportunity to flex their saviour muscles by making an armchair donation and considering their role and responsibility for social justice to be complete. Yet, despite the ongoing outcry, the lucrative practice persists across the sector, from global humanitarian non-governmental organizations to locally mandated registered charities. I focus herein on the latest marketing campaigns of charitable agencies located in Ontario, Canada, that serve abandoned children in two different contexts: urban centres that have youth shelters (focusing on Covenant House Toronto as the largest), and the primarily rural District Municipality of Muskoka that does not. To cover the full child welfare spectrum in the province, the Children’s Aid Societies of Ontario are also examined for evidence of poverty porn tactics. In addition to the textual analysis of the agency media itself, the contexts of media production are also scrutinized. What is revealed is an inherent conflict of interest in the charitable sector that compromises social missions by prioritizing a competing need for fiscal stability. Through this process, I conclude that the practice of using the images of children in charitable marketing campaigns should be abolished as it negatively impacts the very children such charities purport to help, while enabling an inadequate child-welfare system. This, at least until or unless a non-exploitive media model replaces the poverty porn approach that currently holds sway. en
dc.description.degreeM.A.en
dc.embargo.liftdate2026-04-27T14:28:53Z
dc.embargo.termsTo allow time to publish it.en
dc.identifier.urihttp://hdl.handle.net/1974/28792
dc.language.isoengen
dc.relation.ispartofseriesCanadian thesesen
dc.rightsQueen's University's Thesis/Dissertation Non-Exclusive License for Deposit to QSpace and Library and Archives Canadaen
dc.rightsProQuest PhD and Master's Theses International Dissemination Agreementen
dc.rightsIntellectual Property Guidelines at Queen's Universityen
dc.rightsCopying and Preserving Your Thesisen
dc.rightsThis publication is made available by the authority of the copyright owner solely for the purpose of private study and research and may not be copied or reproduced except as permitted by the copyright laws without written authority from the copyright owner.en
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectpovertyen
dc.subjectyouthen
dc.subjectcharityen
dc.subjectCanadaen
dc.subjectOntarioen
dc.subjectvictim storiesen
dc.subjectconsenten
dc.subjectethical representationen
dc.subjectmarginalized individualen
dc.subjectmarginalized communityen
dc.subjectregistered charitiesen
dc.subjectyouth shelteren
dc.titleOn a Mission to Put Children First: Integrity in Charity Mediaen
dc.typethesisen
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