(Un)disciplined Performativity: Anonymity, Identity, and Governmentality on Yik Yak

dc.contributor.authorCurlew, Kyleen
dc.contributor.departmentSociologyen
dc.contributor.supervisorMurakami Wood, Daviden
dc.date.accessioned2017-08-16T22:52:30Z
dc.date.available2017-08-16T22:52:30Z
dc.degree.grantorQueen's University at Kingstonen
dc.description.abstractAnonymous social media platforms, like Yik Yak, have been at the center of public controversies surrounding the proliferation of trolling, bullying, and gendered and racialized violence. This has led to a renewed scholarly attention to forms of anonymity and pseudonymity deployed in cyber-spaces that allow users to post content without attachment to their identity. This project has employed the use of qualitative and ethnographic methods to develop a case-study to explore two layers of empirical analysis: (1) as an empirical extension of post-structuralist theory, this project demonstrates how social actors engage in (un)disciplined performativity that allow users to share user-generated content as identity performance separated from their overall reputation and (2) explore how (un)disciplined users are regulated through various forms of vernacular and institutional governmentalities. In combining these two layers, I seek to understand how anonymity is performed, how anonymous regimes stabilize, re-stabilize, and through controversy, destabilize, and theorize how this constellation of performative acts and regulatory features are embedded within a larger political economy of Yik Yak. Performative anonymity exists within a sprawling set of collectives defined by unwritten and (un)disciplined norms, values, and creative content which are all captured in a wider surveillant assemblage. The results of this case-study reveal that though anonymity and pseudonymity inevitably feature a proliferation of trolling and e-bile, it also hosts users who may engage in forms of entertainment, caretaking, and/or a flight from social stigmatization. This project positions itself to oppose the imposition of a “real name” web advocated by Facebook and Google, and to maintain more efficiently moderated anonymous spaces for those who need to escape exposure to the constant gaze of friends, family, and strangers.en
dc.description.degreeM.A.en
dc.identifier.urihttp://hdl.handle.net/1974/22026
dc.language.isoengen
dc.relation.ispartofseriesCanadian thesesen
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United Statesen
dc.rightsQueen's University's Thesis/Dissertation Non-Exclusive License for Deposit to QSpace and Library and Archives Canadaen
dc.rightsProQuest PhD and Master's Theses International Dissemination Agreementen
dc.rightsIntellectual Property Guidelines at Queen's Universityen
dc.rightsCopying and Preserving Your Thesisen
dc.rightsThis publication is made available by the authority of the copyright owner solely for the purpose of private study and research and may not be copied or reproduced except as permitted by the copyright laws without written authority from the copyright owner.en
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/
dc.subjectAnonymityen
dc.subjectGovernmentalityen
dc.subjectIdentityen
dc.subjectSocial Mediaen
dc.subjectSociologyen
dc.subjectSurveillanceen
dc.title(Un)disciplined Performativity: Anonymity, Identity, and Governmentality on Yik Yaken
dc.typethesisen
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