Succeeding in Mobile Application Markets (From Development Point of View)
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Authors
Noei, Ehsan
Date
Type
thesis
Language
eng
Keyword
App Store , Empirical Study , Software Maintenance , User-Review , Mobile Software Engineering , Mobile Application
Alternative Title
Abstract
Mobile application (app) markets, such as Google Play Store, are immensely competitive for app developers. Receiving high star-ratings and achieving higher ranks are two important elements of success in the market. Therefore, developers continuously enhance their apps to survive and succeed in the competitive market of mobile apps. We investigate various artifacts, such as users' mobile devices and users' feedback, to identify the factors that are statistically significantly related to star-ratings and ranks. First, we determine app metrics, such as user-interface complexity, and device metrics, such as screen size, that share a significant relationship with star-ratings. Hence, developers would be able to prioritize their testing efforts with respect to certain devices. Second, we identify the topics of user-reviews (i.e.,~users' feedback) that are statistically significantly related to star-ratings. Therefore, developers can narrow down their activities to the user-reviews that are significantly related to star-ratings. Third, we propose a solution for mapping user-reviews (from Google Play Store) to issue reports (from GitHub). The proposed approach achieves a precision of $79\%$. Fourth, we identify the metrics of issue reports prioritization, such as issue report title, that share a significant relationship with star-ratings. Finally, we determine the rank trends in the market. We investigate the most important factors that are statistically significantly related to the changes in the ranks, such as release latency. The outcome of this thesis helps app developers to be more successful in the market. Having the knowledge of the factors that are statistically significantly related to star-ratings and ranks helps developers to make wiser decisions to develop a successful app.
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Queen's University's Thesis/Dissertation Non-Exclusive License for Deposit to QSpace and Library and Archives Canada
ProQuest PhD and Master's Theses International Dissemination Agreement
Intellectual Property Guidelines at Queen's University
Copying and Preserving Your Thesis
This publication is made available by the authority of the copyright owner solely for the purpose of private study and research and may not be copied or reproduced except as permitted by the copyright laws without written authority from the copyright owner.
ProQuest PhD and Master's Theses International Dissemination Agreement
Intellectual Property Guidelines at Queen's University
Copying and Preserving Your Thesis
This publication is made available by the authority of the copyright owner solely for the purpose of private study and research and may not be copied or reproduced except as permitted by the copyright laws without written authority from the copyright owner.