The short-term effects of a mass reach physical activity campaign: an evaluation using hierarchy of effects model and intention profiles
Loading...
Authors
Berry, T. R.
Rhodes, R. E.
Ori, E. M.
McFadden, K.
Faulkner, G.
Latimer-Cheung, Amy E.
O’Reilly, N.
Spence, J. C.
Tremblay, M. S.
Vanderloo, L. M.
Date
2018-11-27
Type
journal article
Language
Keyword
Physical activity , Mass media campaigns , Evaluation , Hierarchy of effects , Intention profiles , Post-campaign effects
Alternative Title
Abstract
Mass reach physical activity campaigns are designed to deliver physical-activity related messages to a large population across different media including print, television, radio, and websites. Few evaluations have examined the short-term effects of a mass reach campaign on participants who were engaged with the campaign. The current research examined the short-term effects of the ParticipACTION 150 Play List, a mass reach physical activity campaign, on participants who registered with the campaign website.
Description
Final publication available at: http://dx.doi.org/10.1186/s12889-018-6218-7
Citation
Berry, T. R., Rhodes, R. E., Ori, E. M., McFadden, K., Faulkner, G., Latimer-Cheung, A. E., … Vanderloo, L. M. (2018). The short-term effects of a mass reach physical activity campaign: an evaluation using hierarchy of effects model and intention profiles. BMC Public Health, 18(1). doi:10.1186/s12889-018-6218-7
Publisher
Springer Nature