Networking 2.0: How and Why People Leverage Social Media to Develop Their Professional Networks

dc.contributor.authorMaerz, Addisonen
dc.contributor.supervisorSpitzmuller, Matthias's University at Kingstonen
dc.description.abstractOver three quarters of a billion people use LinkedIn around the world, but our understanding of social media platforms like LinkedIn in organizations is that it is a tool used mostly by employees looking to leave of their current positions. Social media, however, are a form of social network and half a century of research on social networks tells us that employees, teams, and organizations can benefit from employees’ personal and professional networks. In this dissertation, I study how and why people develop these networks on social media. I draw on regulatory focus theory (Higgins, 1997) to understand the types of behaviours people exhibit in the service of networking—connecting, relationship maintenance, and self-promotion—and the motives that drive them. Then I integrate social media theory (e.g., Leonardi & Vaast, 2017) and weak tie theory (Granovetter, 1973) to understand how these behaviours shape individuals’ professional networks and ultimately their performance. I test my model across five studies employing both experimental and survey methods. Featuring a randomized experiment, Study 1 examines the degree to which people network differently depending on whether they approach networking with concerns for growth (promotion focus) or security (prevention focus). Studies 2 and 4 examine perceived success or failure as a theoretically relevant moderator of the relationship between regulatory foci and networking behaviours using experimental and survey methods respectively. Study 3 features a multi-sample investigation of the construct validity and factor structure of networking behaviours and Study 5 examines the consequences of networking behaviours for network ties and performance outcomes among undergraduate business students nested in project teams. Although results across these studies show mixed support for the proposed relationships, they provide several important insights about networking in social media contexts and ultimately serve to inform future research on this topic.en
dc.relation.ispartofseriesCanadian thesesen
dc.rightsQueen's University's Thesis/Dissertation Non-Exclusive License for Deposit to QSpace and Library and Archives Canada*
dc.rightsProQuest PhD and Master's Theses International Dissemination Agreement*
dc.rightsIntellectual Property Guidelines at Queen's University*
dc.rightsCopying and Preserving Your Thesis*
dc.rightsThis publication is made available by the authority of the copyright owner solely for the purpose of private study and research and may not be copied or reproduced except as permitted by the copyright laws without written authority from the copyright owner.*
dc.rightsAttribution 3.0 United States*
dc.subjectSocial Mediaen
dc.subjectRegulatory Focus Theoryen
dc.titleNetworking 2.0: How and Why People Leverage Social Media to Develop Their Professional Networksen
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
1.48 MB
Adobe Portable Document Format
Thesis document
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
2.25 KB
Item-specific license agreed upon to submission