Multinational Management
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Authors
Rutenberg, David
Date
1982
Type
book
Language
en
Keyword
management , multinational
Alternative Title
Abstract
This book is designed to help the reader understand the rationale of multinational corporations. Each of the nine central chapters focuses on the question of how a centrally directed multinational corporation (called
a geocentric) can earn more profit than an identical corporation which lacks central direction (called a polycentric). Although some central direction is usually good, too much can be bad: Other multinationals
(called ethnocentric) straitjacket their subsidiaries into acting in ways appropriate only in the headquarters' nation.
Description
Citation
Publisher
Little, Brown & Company (Canada) Limited