Browsing Psychology, Department of by Subject "Importance"
Now showing items 1-1 of 1
Redefining Attitude Importance: The Possible Existence of Associative and Subjective Types of Importance Under a Global Definition (2016-09-20)Traditionally, importance has been measured using subjective measures. The present thesis explores the possibility of a second type of importance, designated as “associative importance”. A new measure, the IIAT, was designed ...