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    • Browsing Queen's Graduate Theses and Dissertations by Subject
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    Browsing Queen's Graduate Theses and Dissertations by Subject "Sacrifice"

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      • The Role and Nature of Willingness to Sacrifice in Marketing Relationships 

        Matear, Margaret (2014-04-09)
        Studies of human relationships in anthropology, religion, community studies and psychology have determined that willingness to sacrifice plays an important role in reinforcing and strengthening social bonds. It is remarkable ...

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