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dc.contributor.authorRutenberg, Daviden
dc.date.accessioned2012-12-14T19:43:16Z
dc.date.available2012-12-14T19:43:16Z
dc.date.issued1982
dc.identifier.isbn0-316-763659
dc.identifier.urihttp://hdl.handle.net/1974/7694
dc.description.abstractThis book is designed to help the reader understand the rationale of multinational corporations. Each of the nine central chapters focuses on the question of how a centrally directed multinational corporation (called a geocentric) can earn more profit than an identical corporation which lacks central direction (called a polycentric). Although some central direction is usually good, too much can be bad: Other multinationals (called ethnocentric) straitjacket their subsidiaries into acting in ways appropriate only in the headquarters' nation.en
dc.language.isoenen
dc.publisherLittle, Brown & Company (Canada) Limiteden
dc.subjectmanagementen
dc.subjectmultinationalen
dc.titleMultinational Managementen
dc.typebooken


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