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Examining the Link Between Framed Physical Activity Messages and Behaviour: An Application of the Communication Behaviour Change Model
Physical inactivity is a national issue affecting more than half of all Canadian adults (Colley et al., 2011). Health messaging, including message framing, has been a popular medium for encouraging individuals to adopt ...
Does the Plan Fit? The Effectiveness of Combining Implementation Intentions and Regulatory Fit for Increasing Physical Activity and Decreasing Sedentary Behaviour
The purpose of this study was to examine the effectiveness of combining implementation intentions (II) and regulatory fit in the context of two important health goals: increasing leisure time physical activity and decreasing ...