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Loyal Subjects?: Consumer surveillance in the personal information economy
This research examines loyalty marketing as an empirical case study of consumer surveillance. Focusing on the Canadian context, the research investigates the relationship between the personal information economy and loyalty ...
H20 to Go: marketing and materiality in the normalization of bottled water
This thesis aims to explore the rise in the consumption of bottled water and the dominant narratives of normalization that seek to explain it. Commonly understood as the cumulative result of the power of marketing and ...